Privacy Policy

We understand that your privacy is important. This privacy policy (“Privacy Policy”) describes how collects information about you over the internet, how we use it, how we disclose it, and any choices you may have. By visiting, accessing or otherwise use this web site (the “Site”), you affirmatively consent to our collection and use of your information as described in this Privacy Policy.

We may revise this Privacy Policy from time to time. If we change our Privacy Policy, we will post the new Privacy Policy to the Site. We recommend you periodically review the Site to ensure that you are familiar with the most current version of our Privacy Policy. For your convenience, the date of the last update to this privacy policy appears at the bottom of the Site. Please see our Terms and Conditions for other terms and conditions governing your use of the Site.

How We Collect and Use Information

You may visit the Site without disclosing any personally identifiable information. When you visit the Site, web servers automatically gather and analyze information that does not personally identify you, such as information that allows the Site to communicate with your computer during your visit, your IP address, your web browser and operating system, how you came to the Site, the number of your visits to the Site, and the parts of the Site you select. This anonymous information is used for statistical purposes to help improve and administer the Site and for market analysis. By visiting the Site, whether as a registered user or otherwise, you acknowledge, understand and hereby agree that you are giving us your consent to track your activities and your use of the Site as described in this Privacy Policy.

We also use cookies and similar tracking utilities to identify visitors to the Site. Cookies are small files we transfer to your computer’s hard drive through your web browser to identify the computer you are using. We may use cookies to personalize the way you view and use our Site. In general, cookies do not contain personally identifiable information, but if you provide us with your personal information, we may associate it with cookies or other tracking utilities provided by third parties to offer increased personalization and functionality on the Site.

You may block cookies by changing the settings on your Internet browser. However, if you block cookies, you may limit our ability to offer you certain services or features. You can also remove cookies by deleting them from the Temporary Internet Files folder or the cookies folder on your computer.

You provide information that personally identifies you when you register with the Site or send us an email. For example, we may collect your name, address, telephone number, and email address. We will use the information that you provide for the purposes specified during collection, and to communicate with you about additional matters. When you submit personal information to us, you consent to our collection, use, and disclosure of it according to the terms of our Privacy Policy.

In general, we may use your personally identifiable information for the following purposes:

  • Contacting you regarding the administration of any features or functions of the Site;
  • Sending you marketing and promotional e-mails and correspondence;
  • Responding to your questions or other requests;
  • Tailoring your experience on the Site and/or otherwise customizing what you seen when you visit the Site;
  • For the prevention and detection of fraud or infringement of our or our licensor’s rights;
  • Tracking your return visits to the Site;
  • To comply with legal obligations or legal process;
  • For research purposes, for marketing/promotional purposes and/or to provide anonymous reporting for internal and external clients;
  • Accumulating and reporting aggregate, statistical information in connection with the Site and user activity;
  • For other purposes disclosed at the time you provide us with the information.

How We Disclose Information

Generally, we do not sell, rent, lease or disclose your personally identifiable information to third parties, except if you consent to such disclosure or as otherwise described in this Privacy Policy. Our affiliated companies, including all of their respective business units, subsidiaries, affiliates and sites may obtain from us and be able to use your personally identifiable information in accordance with this Privacy Policy. We may share information with third parties and affiliates (collectively, the “Site service providers”) for the purpose of administering and maintaining the Site’s services, features, functions, operations and helping us provide products and services, and we will generally use contractual or other means to provide a comparable level of protection while the information is being processed by a third party. In addition, we may share with third parties aggregate information that does not contain personally identifiable information, but shall only provide your personally identifiable information to third parties who are not Site service providers with your consent.

You can obtain a copy of our policies and practices with respect to Site service providers or otherwise obtain information regarding the collection, use, disclosure or storage of personal information by our Site service providers by contacting us as described below under the heading “Questions”.

In our sole discretion, we may also disclose any information about you that we deem necessary to third parties, including your personally identifiable information, so we may:

  • Comply with any law, regulation, court order, legal process, subpoena, or government request;
  • Investigate or prevent any potentially fraudulent or illegal activity;
  • Protect the safety, property, or rights of Arctic Canadian Diamond Company Ltd. and its affiliated companies (collectively, the “Company”), the Site, our users (or others); or
  • Enforce our Terms and Conditions and other agreements; and
  • We may disclose or transfer your information, including personally identifiable information, in connection with a proposed or actual merger, sale or acquisition of the Company or any of its assets, or in connection with a insolvency, receivership, or bankruptcy proceeding.

Your Privacy Choices

If you choose not to agree with this Privacy Policy, you may not be able to use certain features, activities or serviced offered on or in connection with this Site which require your personally identifiable information. Except where required by law and in the event that the personally identifiable information you disclose to us is used for a purpose that is different from the purposes set out in this Privacy Policy or for purposes other than those for which personally identifiable information was collected, your consent will be obtained prior to such use and you will be given the opportunity to choose whether your personally identifiable information is to be used for a purpose that is different from the purpose originally intended or authorized. We may also have features that allow you to submit information, questions or feedback to us. In those instances, we may retain your emails and other information you submit to us for our internal purposes, and to help us and our Site service providers serve you better.

You may ask us to stop using your personally identifiable information at any time and we will honor that request while retaining a record of any information as necessary to comply with applicable federal, provincial, state or local law. However, you may be unable to continue to use a product or service or that product, service or the features on the Site may be impaired or disabled if you require us to stop using your personally identifiable information. You always have the right to access and correct the personally identifiable information you have provided and generally you may review, update or delete certain information collected by the Site at any time by contacting us as described below under the heading “Accuracy and Updating Your Personal Information”.

Protection of Information

We take reasonable measures to protect your information from loss, misuse, unauthorized access, disclosure, and alteration and will limit access to the Site by our own employees, contractors, Site service providers and those individuals who are authorized for the proper handling of such information. However, we caution visitors to the Site that no network, including the Internet, is entirely secure and it is possible that third parties may unlawfully intercept or access transmissions or private communications over an unsecured transmission. Accordingly, we are not responsible for loss, corruption or unauthorized acquisition of personal information provide to the Site, or for any damages resulting from such loss, corruption or unauthorized acquisition. We will treat any communication or material you transmit to the Site by electronic mail or otherwise that is not personally identifiable information as non-confidential and non-proprietary. Such communications or materials include, without limitation, questions or answers, comments, feedback, and suggestions.

Links to Third Party Websites

The Site may contain links to other websites that we do not own or control. Our Privacy Policy does not apply to these websites and we are not responsible for the privacy practices of such websites or other services operated by such websites. Once you leave this Site via such a link, we recommend that you review their privacy policies to learn how they use any personal information you provide.

Accuracy and Updating your Personal Information

It is your responsibility to give us current, complete, truthful and accurate information, including personally identifiable information, and to keep such information up to date. We cannot and will not be responsible for any problems or liability that may arise if you do not give us accurate, truthful or complete information or if you fail to update such information. We will reject and delete any entry that we believe in good faith to be false, fraudulent or inconsistent with this Privacy Policy.

You may contact us to change or update the personal information that you have previously provided by contacting our Privacy Officer at


Questions about this Privacy Policy or practices relating to this Site should be directed to our Privacy Officer at

Last Updated: November 20, 2021